Sita Proud

She has consistently delivered strong commercial outcomes by driving revenue growth, transforming underperforming teams, and building a culture of accountability and excellence. A passionate advocate for cybersecurity, Sita works closely with customers to implement secure, scalable solutions that protect critical operations and ensure compliance. Her strategic insight into emerging technologies - particularly in data analytics, AI, and cloud - enables her to align solutions with real-world business needs. Sita has played a pivotal role in launching and scaling two successful technology startups, both of which continue to thrive in competitive markets. She is a committed mentor and champion for women in technology and sales, actively supporting the next generation of leaders. Known for her customer-first mindset, inclusive leadership style, and ability to simplify complex challenges, Sita is focused on delivering measurable value and sustainable growth for clients and teams alike.

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